Digital Marketing Specialist | Effective Online Marketing

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Download This Post as a PDF to Read Later » Search engine marketing (SEM) is any marketing effort designed to help users find you through search platforms like Google. Search engine optimization (SEO) and paid search platforms like Google AdWords both are considered crucial—but separate parts—of SEM.
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7 Replies to “Digital Marketing Specialist | Effective Online Marketing”

  1. Inscrivez-vous pour recevoir notre newsletter !
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    A recommended approach for developing a digital strategy

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    The majority of companies in our research do take a strategic approach to digital. From talking to companies, I find the creation of digital plans often occurs in two stages. First, a separate digital marketing plan is created. This is useful to get agreement and buy-in by showing the opportunities and problems and map out a path through setting goals and specific strategies for digital including how you integrated digital marketing into other business activities. Second, digital becomes integrated into marketing strategy, it’s a core activity, “business-as-usual”, but doesn’t warrant separate planning, except for the tactics.
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  5. There is no definitive answer to this question, but that has not stopped people trying to answer it. Digital marketing influencer Neil Patel outlines 7 types of online marketing which includes search engine optimisation (SEO), search engine marketing (SEM), social media marketing, pay per click advertising (PPC), affiliate marketing and email marketing. However, as companies and agencies increasingly adopt a more holistic approach to digital marketing, the boundaries surrounding its disciplines become less and less defined.
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