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^ Jump up to: a b c Dahlen, Micael (2010). Marketing Communications: A Brand Narrative Approach. Chichester, West Sussex UK: John Wiley & Sons Ltd. p. 36.
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Auto-publiez votre livre In stage one, the consumer is aware of their problem and need to fix it. This would be a great opportunity to use an infographic or an easy-to-follow video to capture attention and develop interest.
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